You may have noticed that sometimes an ‘oldish’ LinkedIn post that you have created or have commented on in the past can sometimes be right up there on your newsfeed some days after it was first published and wondered why older articles and posts are still being featured so highly.
The simple reason for this is that LinkedIn just does not have the supply of content it needs from its users, so there isn’t enough new content available to be shown so they share older content again and again, particularly if the engagement has been good.
Andy Lambert of ContentCal, highlighted directly on Linkedin that
“Older Linkedin posts will continue to be shown in the feed for the simple fact that there isn’t to enough new content to replace it”
“Only around 3 million users share content on a weekly basis. This means that only about 1% of Linkedin’s 260 million monthly users share posts, and those three million or so users net the 9 billion impressions.”
This is like no other platform where the supply of content usually outways the available space.
So in my mind, this gives us a huge opportunity to get our own original content in front of our potential customers and for it to be actually seen! Crazy eh?
Most other platforms don’t really have the capacity for day-old or older posts to perform well after the first day – so LinkedIn is different!
This can provide us LinkedIn creators a wonderful opportunity to continually add quality content to our feeds and for this to be of real value to our potential customers for a much longer period of time than other platforms, with some posts coming back again and again which creates lots of hits on the algorithm.
As we know we have a range of different ways to post on Linedi, like posts and articles etc so let’s get creative and diverse with our content on LinkedIn to really make our mark and to remain very present on this platform.
So, now we know that these posts often pop up after a week or so, so how can we develop a robust content strategy for our businesses to be seen on LinkedIn?
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Other LinkedIn blogs can be viewed here