Want some top tips to get the most out of your social media, here’s 5 to get you going, give them a try and let me know if they make a difference.
Interact with your audience
The clue is in the name: ‘social’ media. Show your personality and that a human runs your business, seeing your own perspective can be very attractive to audiences to start conversations with you!
Create a content schedule
Posting consistently is often the key to the success of social media and developing a strategy and a plan can help you achieve this more easily. It will hopefully remind you not to forget to post and help you review your content and that is supporting your social media objectives. The other advantage of planning this way will help you to plan your time more effectively and enable you to focus on running your business.
Don’t push the hard sell
Try to be more helpful and social than pushing the hard sell, it can put people off, ideally, you want to be putting out more content around your business, showing you as the expert in your field rather than constantly selling your wares! Be creative and not too obvious in your sales tactics.
Optimise your profiles
Making sure your platforms are optimised and up to date is a key factor to win at social media, it can support your brand, and show your potential customers that you are active on your social media (and within your business) and when they need you they can rely on your being there! You only get one chance to make the first impression, take some time to check your platforms are up to date, completed properly and have the right look for your business.
Keep an eye on algorithms and insights
Most platforms now use some level of algorithm, Understanding the power of the algorithm can give your presence a huge boost. To understand what works and what doesn’t work on your platforms, and benchmark your analytics so you stay ahead of the curve and see what will be attractive to your audience.
Need a hand with your social media, please give us a call, we offer a FREE 15 discovery call to discuss your social media needs, or why not book a powerhour for 1-2-1 support, we would love to hear from you, email us at [email protected] or find us on all social media platforms as @catchdesigns Or find out more at www.catchdesigns.co.uk
