Twitter is a great way to develop an online community for your business. A lot of shared goals and common interests can be found in the most unlikely places!

Here are a few tips to help boost your visibility on Twitter

1. Make use of new character limits – but wisely.

Do you tweets stand out?

Now you have more characters* and space to play with make it all work harder for you.

Use line spaces, use emojis. Make horizontal lists.

You now have the space to make your tweets really stand out.

*increase from 140 characters to 280.

2. Hashtag smartly

Don’t overdue it. There is absolutely no #need #to #add #Hashtag # to #every #word.

This will not help you be found or indeed read.

Hashtags should be used to open up communities, share ideas and campaigns and bring conversations together on Twitter, so think about how you use them for your campaign.

When you have just started using Twitter, using hashtags effectively can help you reach audiences you want to target. Consider this when posting  and take couple seconds to research on hashtags before you tweet something out.

Keep an eye on the trending hashtags, but use them only if appropriate to your campaign or business. Don’t abuse an existing Hashtags community with an attempt of a clumsy plug for your business.

Twitter has pushed out a new feature earlier this year, hashtag prediction. It would save you some time discovering hashtags you might not have heard of.

Start typing a word related to your business and see what Hashtags appear that are already in circulation which may be relevant to your business.

3. Increase click-a-bility with Twitter cards

If you tweeted with a link of your website, ultimately, you want people to click that link. How to increase the chance of people clicking that link? Answer: make it easy for them to click!

With Twitter Cards, you can attach rich photos, videos and media experiences to Tweets, helping to drive traffic to your website. Simply add a few lines of markup to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to their followers.

4. Use the FREE Analytic tools

As with most social media platforms a lot of information and evaluation can be freely available to you to allow you to see how effective your posts are. Twitter is no exception and their analytics, in my opinion, is one of the easiest to read.

You can simply access to Twitter Analytics by clicking your profile photo on the top right, then click Analytics. The first thing you will see is the dashboard with analytics by month.

On the tweet tab, you can run your Twitter data by certain date range and sort by impression. This is where you can tell what tweet works, what doesn’t.

5. Take part in Twitter business hours/chats

This is probably one of my favourite things to do on Twitter.

For some this can be a chore, but I find it great fun, and once you get involved in a good active group/hour it’s a great way to showcase your business and speak to like minded people.

Often the host of the Tweet Chat posts questions that are usually identified as Q1, Q2 and so on, to promote answers, which are usually identified as A1, A2 and so on, from the participants of the Tweet Chat.

Tweet Chats usually last about an hour. The hashtag links the questions and answers in a virtual conversation.

It’s a great way to grow your network and learn from people within your industry and maybe connect with an influencer or two!

There are numerous lists available online sharing the chats, broken down into says of the week, geographical locations as well as industry specific ones.

We always draw up a list of the best ones for our clients as part of the social media strategies we create.

Hope you have found this post of interest, if your business needs some TLC on its social media, take a look at our social media packages and let us take the strain. Get in touch today at [email protected]


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