You have seconds to make an impression and to be followed, and being followed is what really counts right?

Your Twitter bio is less formal than your LinkedIn profile but, probably, not as informal as Facebook. You want to be clear about what you do and also give people something to talk to you about.

Remember: your bio is usually the first thing people see when deciding whether to follow you on Twitter. You’re judged by what you write in your Twitter bio. 

And you only have about 160 characters to tell them everything they need to know. So it has to be convincing! Every letter needs to count.

1. Use Keywords

Keywords are important when people search for you on Twitter.

That means the strongest Twitter bios usually contain industry targeted keywords. 

 2. Embrace the Space!

It’s not easy building a strong Twitter page – it takes a lot of work, strategy and time.

One of the hardest things about crafting a Twitter bio is fitting all you want to say into only 160 characters!

A good bio would have a mix of a profession as well as personal. Share something that will connect you with your audience.

3. Tell Us What You Do or Believe in

Use your bio to tell everyone on Twitter exactly what you do — or even better, what you believe in!

Instead of telling people about your work, tell people what you do.

4. Include The Name of Your Employer

This is very useful when people search for your company on Twitter.

If your bio has your employer’s Twitter handle, you’ll appear in the search results when people search for the business on Twitter.

5. Avoid Meaningless Buzzwords

  • Social media expert

  • Marketing guru

  • Growth Hacker

  • Networking ninja

  • Lean entrepreneur

  • Hustler 

Final Thoughts

Your Twitter bio is your best opportunity to tell people why they should follow you.

Don’t waste it!

It’s what people are looking at when they decide if they want to follow you or not.

For any further advice on improving your social media platforms, please contact me, Sue Thompson. [email protected]

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