As fellow business owners, I think we can all agree that sometimes we just need tools to help make our jobs a little easier. After all, we do EVERYTHING. We are gurus in all sectors not by choice but it is just the nature of small business life.
One of the biggest factors of a successful small business is the marketing side of things. You suddenly find yourself becoming Head of Marketing, even if it isn’t your forte.
Here at Catch Designs, we thought it would be a great idea to provide you with “Your ultimate tool guide for your small business”. Below we list our top favourite tools that we couldn’t live without and why they benefit small businesses!
HootSuite
Hootsuite is a social media scheduler perfect for small businesses with not much time. Hootsuite allows you to schedule multiple social media posts for various channels in advance. It takes the stress away from “Oh no I haven’t posted today”. We have all been there.
Why we love– It is very easy to use and the free version serves your needs well.
Best Feature– You can easily duplicate posts for a later date.
Best Tip– View your calendar “per social media channel” or it can look a bit busy and confusing.
Pocket is a handy tool for those that are busy. Do you often read an article you think is perfect but then forget about it? Pocket allows you to just “pocket it” Pocket saves all your links in your account so you can reach them weeks or even months later. Perfect for gathering social media content.
Why we love– It allows us to not get lost! We are all guilty of copying links and then losing them!
Best Feature– The chrome extension allows you to click a button and puts it automatically in you “pocket” so you don’t have to log in each time, handy!
Best Tip– Add it to your extension on Chrome or it won’t be as easy and let’s be honest you will probably forget. (Also available as an app)
Canva
Canva is a design tool used to create a whole range of marketing and business design assets from social media posts to flyers and even business cards. The world is your oyster!
Why we love– It is affordable or even Free. There are a variety of packages to suit different needs or if you just want the basics it is free! It is also very easy to use and saves a lot of time.
Best Feature– Magic re-size, with a click of a button you can change the social media design sizes to suit the many and confusing sizes of each platform.
Best Tip– Explore all features there are lots such as animation and adding music etc, go crazy! And we are delighted curved text has now been added! Definitely, one to try.
Story Swag
Story Swag is an app that lets you add text to your images to make your Story posts more visual and appealing.
Why we love– As it is an app it makes it very easy to edit posts on the go.
Best Feature– There are over a million free videos and photos which is helpful if you don’t have your own images.
Best Tip– If you think it works for your business it may be worth upgrading to access the full feature set.
We have plenty more tools to share with you, why not book in with one of our training packages and we are happy to share them all. To find out more take a look at the training page on our website.
Or if we can help your small business stay visible at this difficult time, then please do get in touch, drop me a line on [email protected]
