In reality, the Instagram algorithm is what decides which posts people see every time they open their feed. Instagram’s algorithm is based on machine learning, so the way it ranks your posts is constantly evolving. How the Instagram algorithm works Things changed in 2016 when the reverse … Read more about How the instagram algorithm works
Now and then the social media platforms themselves share some useful tips on how to make quality content for your profiles. Please take a read of Twitter latest offerings, definitely one to try if content is becoming a struggle. I'll definitely be giving it a try. Twitter's link … Read more about Twitter Inspiration by Twitter
This is a great time to encourage continued communication with your customers for when life returns to normal. One way to achieve this and to give your business an improved presence is to update and maintain your Google My Business profile. We don't often get free tools to promote our businesses … Read more about Google My Business – top tips
Got some time on your hands, might be a good time to assess and audit your social media, so you are in tip-top shape when we are all back in business. It is important that your profiles are an accurate representation of your business and are consistent across all of your platforms. So what should … Read more about Time on your hands : Audit your social media platforms.
Without doubt, we are in very trying times for our friends and families as well as our businesses. The rate of news coming through from the Government is sometimes confusing but at least information is flowing, plenty of it! For all businesses, online, bricks and mortar, home working, … Read more about Already fallen into a marketing black hole?
We are often asked "How much should you write on social media platforms" and we have often replied, "Well it's up to you!" Quality content is key, so waffling on for the sake of it, is never going to be well received by your followers. However, I came across a blog recently shared by one of my … Read more about Writing for social media, long or short?
Surely not possible. But for some Twitter can be a daunting place to start making an impression, interestingly, people find it difficult to be social sometimes which is rather worrying. Twitter is a friendly place on the whole and if you add positive content, you should receive positive interaction … Read more about Twitter – Stuck for ideas?
As you know I love LinkedIn and use it to research, learn and discuss the business world I work in as well as using it to promote my business and skills. But don't forget, Linkedin is a useful resource to help you to prepare for meetings too. Here are some top tips to help you to use Linkedin in … Read more about Are you using LinkedIn to its fullest potential?
The New Year is here and is the perfect time to use the beginning of the year to plan your social media for your business. If it is a quiet time for your business then that's even better as you can use your downtime to get prepped for your busy times. So where do we start? As with any planning for … Read more about Planning social media for 2020!
You may recall me mentioning a while back via our Facebook Group (please join if you are not yet a subscriber) that scheduling posts on Facebook were changing, then it changed and we have had to get used to a slightly different way of planning and posting. In addition, we have now been provided … Read more about Facebook Creator studio – what you need to know!
For some, social media doesn't stop over the festive time and needs to be maintained for your business. I have compiled some tips to help you to get this in place so you too can enjoy some well deserved time off! There is still time to get some posts planned and scheduled in over the Christmas … Read more about Planning social media over the holidays – top tips