There's no one right answer here. For some businesses a subscription will pay for itself; for others it's money better spent elsewhere. Here's how I'd think it through. Your three options OptionWhat you payWhat you getWatch out forUse the free workaroundsNothing but a bit of timeYour Page … Read more about Should you pay for Meta One? How to decide
What Happens If Your Website Goes Down?
It's one of those things most of us don't think about until it happens. You go to show someone your website and… nothing. A blank page, an error message or something that definitely isn't your homepage. It's stressful, especially if your website is how customers find you, book with you or buy … Read more about What Happens If Your Website Goes Down?
Facebook’s link limit: 20 workarounds you can use today
If Facebook has limited your link posts, don't worry. You can still get people to your website, and into a conversation with you, without paying a monthly fee. Here are the workarounds I'm recommending to clients. A quick word of caution: Meta changes the rules often, and things are still rolling … Read more about Facebook’s link limit: 20 workarounds you can use today
Facebook is starting to charge for links.
Here's what that means for you. For years, posting a link to your website on your Facebook Page has been free. You might not have reached everyone, but you could share as many links as you liked. That's changing, and it's worth knowing about now rather than finding out mid-campaign. What's … Read more about Facebook is starting to charge for links.
How to Reply to a Bad Review (Without Losing Your Cool)
There's nothing quite like that sinking feeling when you open a notification and see a one-star review. Your first instinct might be to fire back a reply straight away, explaining exactly why they're wrong. I'd gently suggest you don't. Put the kettle on first. A bad review isn't the end of … Read more about How to Reply to a Bad Review (Without Losing Your Cool)
Your Christmas Social Media Plan
What to Schedule Now So You're Not Scrambling in December I know, I know. It's only just autumn and here I am talking about Christmas. But hear me out. Every year I speak to small business owners who get to the first week of December, look at their social media and think, "I really should be … Read more about Your Christmas Social Media Plan
