It is always exciting to see a global study really dig into the details of a single platform, and Metricool has done just that with this latest report issued in April 2025.
As a social media manager and avid LinkedIn user it is also gratifying to see and read the information about the trends and growth ideas which I follow already myself and for my clients and try to teach to my trainees, so shall we look at some of the areas that you can get quick results from on your LinkedIn journey.
The main headline to take on board to get us started is that even as your follower count grows, engagement is on the rise.
This means LinkedIn is a solid platform for building loyalty with your audience.
Additionally, LinkedIn interactions are also steadily rising, with more people seeing posts and users are actively enjoying the content they see.
Here are some best practice tips to take on board. (The last one is a big surprise to me so I am keen to try this and see what happens.)
Best practice tips
- Reach larger audiences – Expand your reach by widening the top of the funnel. As your visibility grows, your posts at the bottom of the funnel will benefit from increased reach as well.
- LinkedIn wants video, so give it to them – The data doesn’t lie—videos are being shared and consumed more than ever on LinkedIn. Take advantage of this trend to boost your brand awareness.
- Carousels – Use carousels to tell stories. We’ve already seen that once someone starts swiping through, they can’t resist clicking to the next image. Leverage this impulse, and the algorithm will reward you.
- Rinse & repeat -If a topic resonates with your audience, chances are they’ll be interested in more posts on the same subject. Don’t let it be a one-hit wonder—keep repeating the formula until interest starts to fade.
- Create content for your different personas – The more you tailor your content to the specific audience you want to engage, the more relatable it will feel, leading to stronger connections and better results.
- Polls and surveys have the most impressions, 206.33% above the average, proving that LinkedIn’s algorithms give them great visibility. Despite this, they’re used the least (0.45), meaning there’s little competition in this format—an ideal opportunity to gain.
- Text only? Better not – While text-only posts have higher engagement than polls and videos, they still lag behind more visual formats. They generate the least interactions by far.
And finally, the report had this bold statement to share, see here.
I have planned a post! Hope these tips are useful, I think LinkedIn is a terrific tool to help support your business and connect with your audiences.
If I can help you with your LinkedIn presence or complete an audit for your profile with recommendations, please do get in touch at [email protected]
To download the report in full- click here
