Try our social media tips to get your social media on track as we venture into the second quarter of our business year.
⚡Encourage employee generated content
Often referred to as employee advocacy, EGC is all about employees stepping into the spotlight to create and share their own content as well as shining a light on their work and passion while supporting the organisation’s mission.
EGC is on the rise and is worth investing in for 2025. It’s an opportunity for employees to connect with audiences on a human level, building trust and strengthening the brand in the process.
⚡ Spend more time on engagement
Proactive engagement is all about leaving the cosy confines of monitoring engagement on your own posts and engaging with other people’s posts to spark and join meaningful conversations.
When you’re short on time, reactive engagement wins. But investing even a little time each week in proactive comms can really make an impact.
⚡Invest your time in an audience-led strategy
In 2025 being audience-led in everything you do on social is essential. With people jumping ship from X (formerly Twitter), and platforms like Threads and Bluesky popping up, the social media landscape is becoming more fragmented than ever. It’s all about knowing your audience so well, you’re already there waiting for them when they move.
Review your audience personas – When was the last time you gave them a proper refresh?
⚡ Create a content strategy
Creating a content calendar helps you plan your social media marketing better. You should have a plan in place with details on what you will post and when.
Ideally, you should have at least one week’s content ready in advance. This ensures that there are no last-minute errors and you maintain your posting frequency.
⚡Choose to spend time on the right platforms
To effectively spend your time on social media, identify your target audience, understand their preferences, and choose platforms where they are most active, focusing on a few key platforms rather than spreading yourself too thin.
Can we help you with your socials to achieve this using our social media tips?
We offer management and training for a wide range of platforms.
Find out more online at www.catchdesigns.co.uk or read any of our other blogs here. To get in touch, email me at [email protected]
