Hashtags are all about increasing exposure to the right people. The best way to do this effectively is by picking the correct hashtags to use, by doing this you can be one of the first posts that people see. Your goal is to rank at the top of the first page, to get the most exposure as possible. One way to do this is by creating the right, good, high-quality content and it needs to be on par with your brand, it doesn’t matter what hashtags you put on a post if its poor-quality content it’s going to have poor results, so content needs to be high value.

You want to use between 20-30 tags in every post for Instagram. You don’t want to use the same 20-30 tags, you want to tailor them to the specific content you are posting at that time, the tags should differ in length and topics so you can expose yourself to as many people as possible.

You can follow a formula to help.

First, you want to make sure that the hashtags are the right size for your account, hashtags are competitive, and you want to make sure you are competing in an account that you can be found in.

The second part is that you need to make sure that the tags match your content and the audience that they are shown to, this is because hashtags label your content so ideally people that are in your sector will find it easily.

The third thing is you need to make sure to not use hashtags in highly saturated markets, ones where there are tens of thousands of posts a day. This is why you need to research different hashtags you can use and make sure you pick the right ones.

Hashtags are a valuable tool but there can be mistakes that make the tags irrelevant. One common error is people using very broad or highly competitive hashtags this is bad because it is not going to be targeted and in line with your content and your niche, so it won’t be attracting your ideal followers and the fact that they are highly competitive only account with very high followers would get that exposure, compared to if you used other tags.

Another error is people using the same tags over and over again regardless of what they are posting, the tags should be specific to that piece of content and not simply just your niche, you are going to want to diversify your tags as much as you can. The third mistake is people giving up, they didn’t put in the proper time and effort to refine their strategy, it is a long-term game.

If Catch Designs can help you to develop your hashtag strategy, then please contact Sue at [email protected] or drop us a message on any of our social media platforms.

This blog is kindly written by my work experience student, Archie Thompson of Stokesley Sixth Form.

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