As you know I love LinkedIn and use it to research, learn and discuss the business world I work in as well as using it to promote my business and skills.

But don’t forget, Linkedin is a useful resource to help you to prepare for meetings too. Here are some top tips to help you to use Linkedin in a more strategic way.

Tip #1 – Research any contacts you have already and you can use the search tools and filter by 1st-degree connections to see if there is anyone you know who can help smooth the path into the company.

Tip #2 – Check out the Company page for the business, this should give some indication on how the business positions itself and provide news items which may be invaluable in a sales meeting.

Tip #3 – Check industry news, using the search tools, to find any recent stories about the business and industry they operate in.

Tip #4 – Research and locate the people you are planning to meet on LinkedIn. If appropriate, send them a connection invite with a personal note attached to explain your reasons for connecting.

Tip #5 – If you have connected, have a read of their profile and see if you have any common interests, or educational cross overs, could be a good way to break the ice.

Tip #6 – Just being a regular user on Linkedin is also a useful activity, being seen as a good contributor on the platform, shows you are an interested, engaged business person, keen to take part in relevant conversations about your industry, which is a positive attribute to business relationship building.

Give it a go and let me know how you get on! Please do send me a connection link (With a reason why we should connect)  For additional support on Linkedin and other social media platforms, please get in touch, call me on 01642 712817 or email me at or find me on Linkedin  .

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