As you know I love LinkedIn and use it to research, learn and discuss the business world I work in as well as using it to promote my business and skills.

But don’t forget, Linkedin is a useful resource to help you to prepare for meetings too. Here are some top tips to help you to use Linkedin in a more strategic way.

Tip #1 – Research any contacts you have already and you can use the search tools and filter by 1st-degree connections to see if there is anyone you know who can help smooth the path into the company.

Tip #2 – Check out the Company page for the business, this should give some indication on how the business positions itself and provide news items which may be invaluable in a sales meeting.

Tip #3 – Check industry news, using the search tools, to find any recent stories about the business and industry they operate in.

Tip #4 – Research and locate the people you are planning to meet on LinkedIn. If appropriate, send them a connection invite with a personal note attached to explain your reasons for connecting.

Tip #5 – If you have connected, have a read of their profile and see if you have any common interests, or educational cross overs, could be a good way to break the ice.

Tip #6 – Just being a regular user on Linkedin is also a useful activity, being seen as a good contributor on the platform, shows you are an interested, engaged business person, keen to take part in relevant conversations about your industry, which is a positive attribute to business relationship building.

Give it a go and let me know how you get on! Please do send me a connection link (With a reason why we should connect)  For additional support on Linkedin and other social media platforms, please get in touch, call me on 01642 712817 or email me at sue@catchdesigns.co.uk or find me on Linkedin  .