There are over 55 million photos shared on Instagram every day.
Surely your business cannot afford to miss out on this option to engage and interact with potential and existing customers.
Instagram enables you to share photos, as well as short videos, with your followers. Visual processing is much quicker than reading text (60,000 time faster to be precise) making Instagram a real benefit to add to your social media strategy.
Quick run down of instagram benefits.
- You can link your website to your Instagram profile to enable easy cross platform engagement.
- Traffic that comes from these photos is super-engaged. Instagram drives more engaged traffic than any other social channel like Facebook, Twitter, Pinterest, You Tube,Reddit, and more.
- People are able to use Instagram to promote your business ion your behalf. Customers like to tag in locations, businesses etc which shares your business services and details with a wider network.
Instagram is well known for the power of the hashtag, and the power is growing stronger as Instagram has added searches by #, so make sure you use them to their fullest potential on all of your posts, to help your business get discovered. To find out the right hashtags for your business a great tool is Webstagram.
If you are already functioning on other platforms, adding Instagram isn’t too difficult. As Facebook own Instagram they have made it easy to cross platform post if you wish or there are a number of platform tools to enable you to easily share across platforms. But we always like to post specific content for our Instagram as the lure of the filter is always strong!
Have a go, and don’t forget to set up your profile as business one to enable to the additional functionality of advertising and Insights (analytics) so a full evaluation can be tracked for your account.