47% of Business to Business buyers consume 3-5 pieces of content before engaging, making blogging an essential tool
BUT be warned, just blogging alone cannot be relied upon. Other marketing elements need to be considered too.
But for now, what can you do make your blogs work hard for you?
Some top tips:
Make your blog visual as possible, no one wants to read War & Peace.
Try and consider some video content, much easier to digest. Vlogging is all the rage these days!
Consider effective video content – Customer testimonials, How to…. and Demo videos are real winners.
Don’t forget to share your blog everywhere you can, and more than once.
Don’t forget to add your blogs to Google+ and make sure you add your byline, it can have a great effect on your SEO.