Thinking of setting up a Facebook Business page? It can help to build your follower base and help you better engage with your customers.
Here are a few tips for your Facebook Business page.
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Build your follower base
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Improve your branding
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Increase visibility
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Help you communicate and engage with customers
What do you need to do to set up?
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Add a recognisable profile picture, your company logo is ideal if it can fit correctly into the profile image holder.
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Add a suitable and attractive Facebook Cover photo, using a large high quality photo and a suitable call to action.
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Fill out your About section fully, if there is a box you can fill, then fill it.
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Take advantage of the Call to Action button – encourage an easy to call you, book in with you or find your solution.
What content should you post?
Post a variety of content with visual impact.
Follow the 70 : 20 : 10 rule
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70% of posts should come from your brand and add value your community
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20% Content of posts sharing content from others
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10% Promotional posts, sales, introductions
Facebook company pages improve branding and exposure and help you to share your business updates with customer and potential customers.